Staff Bios

The best team in the exhibit business.

Scott Lindsay


  • Random Facts
  • Currently near last place in Fantasy Baseball League
  • Favorite Convention City: Las Vegas (for the restaurants/food)
  • Vanilla or Chocolate: Vanilla
  • If you could magically change one thing about trade shows, what would it be? All set-up and tear-down schedules would be weekdays, no overtime hours for the client!

Chief Cook and Bottlewasher / Founder / President

If you’re reading this bio, then chances are you are considering using Lindsay Exhibit Group as a source for trade show exhibits and/or event services. The most pertinent thing I can tell you about myself is that I’ve worked hard to assemble a terrific staff that I am proud of, and that I have every confidence can and will step up to the plate and exceed your expectations. Everyone in our organization has a “can-do” attitude, and we truly enjoy working together as a team. But enough about them…; let’s talk about me!

I’ve been involved in the Exhibit industry since 1988, and founded Lindsay Exhibit Group in 2002; yes, I’m that old. With a degree from CMU (Fire Up Chips!) in Journalism and Marketing, I found a really nice fit for my skill set assisting companies with their trade-show marketing programs. I’ve been fortunate enough to work with great companies like Ford Motor, FTD Florists, Ally Bank and University of Michigan, along with a host of others from almost every industry imaginable. What I’ve learned from my 28-year journey is that I’m still learning. Every client and every event seems to be unique. Listen well, do what you say you’re gonna do, and treat every client as if they were your only client. I’ve built a great staff of resourceful and productive people, and am grateful for every opportunity to earn business that our clients offer us.

When not working, I’m likely to be found hanging out with the family (wife, 2 boys, 2 dogs), at a Tiger game, fishing, dreaming of fishing, hunting or dreaming of hunting. Favorite Band? Bruce Springsteen & the E Street Band. What I’m really terrible at? Golf. Job I wish I had? Middle-innings relief for the Detroit Tigers; I would be terrible at that, too; but I wouldn’t have to pay to get into the games.

Tracy Lindsay


  • Random Facts
  • Oakland University alum. Go Grizzlies!
  • Last thing you took a picture of: The beautiful snow hanging off the trees. Michigan ROCKS!
  • Her 1st car: ’69 Cadillac Eldorado. Her name was Racine.
  • If you found a $100 bill on the sidewalk, what would you do with it? Salvation Army.
  • If you could magically change one thing about trade shows, what would it be? I hate it when freight gets lost in material-handling/drayage!

Position: Business Development  / “Display Diva”

Tracy co-founded Lindsay Exhibit Group with husband, Scott. A trade-show industry veteran of almost 15 years, Tracy has leveraged her creativity and organizational skills to assist our clients in polishing their trade show presence. Her background is diverse, including stints as a Bartender, Teacher (both elementary and adult education), Corporate Trainer, and most importantly, Mom. So where does the creativity kick in? Well, let’s just say you want her on your team if you’re playing Pictionary! If you’re looking for fresh ideas, you’ve come to the right person. Just bring a notepad and strap yourself in.

Tracy’s favorite place to relax? On a boat, usually the Pinckney chain-of-lakes. Her favorite client moment? “I once had a client give approval to a new exhibit design while he was bear hunting in Russia!”. Her favorite time of the workday? “The possibilities of the morning.” Song that best sums up Tracy? Tom Petty’s “I won’t back down”.

Lisa Bennett


  • Random Facts
  • BSBA Accounting, Lawrence Tech University
  • Hidden Talent: Rockin’ on the Piano!
  • 1st car: 1977 Ford LTD
  • Vanilla or Chocolate? Vanilla all the way
  • TV show she never misses: The Walking Dead

Position: Accountant / Executive Administrator / Manager of Event Details / Office Mom

The quintessential planner and organizer, Lisa is the keeper-of-the-details, and keeps the trains running on time. With over 20 years experience in the trade show biz, Lisa blends her accounting background and trade show expertise into a neat little package that allows Lindsay Exhibit Group to offer a full host of trade show services to our clients, always with an eye towards saving our clients valuable budget dollars. Nobody does it better.

Asked what song would sum her up, Lisa quotes the Rolling Stones, You Can’t Always Get What You Want. “At least MY interpretation of the lyrics anyway. My kids, of course, hate it because when they whine about something they WANT vs NEED, or when things don’t go their way, I sing this little ditty and they get mad at me!”

What Lisa most enjoys about the exhibit business? “The people I work with and an outlet for my mad organizational skills, and that I get to do something new every day”.

So what is Lisa really like, outside of the “office” cocoon? Married with 2 awesome kids (husband is awesome too!), dog-lover, resident of Brighton. Her favorite place to relax: snuggling with her dog and a good TV show. Best Michigan vacation? “Saugatuck! But only in the summer. Beautiful, artsy, good food, free music, cool people with lots of cute dogs and the sunset cruise on Lake Michigan.”

Joe Sexton


  • Random Facts
  • Has best memory of anybody on our staff. Can pack up an entire 30’x30’ exhibit into 5 crates, and recite from memory what is in each and every crate.
  • Gingers have no soul
  • Favorite Super-Hero? “Spider-Man; he has the best costume!”

Position: Warehouse / Logistics Manager

What he really does: Sets it up – Tears it Down – Packs it up – Ships it out.

Our customers love this guy. Need to know where something is? Ask Joey. He’s always there, always on time, always ready for the next show; he makes a difficult job look easy. Where does this work ethic come from? Maybe it’s his personal hero, Steve Yzerman. Says Joey: “… He was good at what he did, and led his team quietly but with authority; everyone respected him.” You’ve earned our respect, young man.

He’s a classic Michigan outdoorsman. We don’t really know what color his truck is; only that it is covered in mud. And we are impressed that he keeps his svelte appearance despite the red-bull and hostess fruit pie diet he keeps. His favorite TV shows? “American Pickers,” “Duck Dynasty,” and “Storage Wars.”

Recent trade show miracle that Joey has pulled off? “Nothing in particular; we pull off miracles every day…”

When people ask us what we have that nobody else has? Well, we’ve got a Joey.

Kelly Carroll


  • Random Facts
  • Has a cat that will fetch things
  • Golf nut (and still married)
  • Musical choices would surprise you
  • Favorite child-hood memory: Learning to Water Ski; “… Took forever, but once I got up it was awesome!”

Position: Fabrication Specialist / Handy with tools, glues, fasteners, etc…

Much of what we do here at Lindsay Exhibit Group involves building unique, odd, and very custom structures. Kelly is integral to all we do. Possessing a mixed bag of fabrication skills, he always finds a way to get it done and make it cool. If it needs to be glued, screwed, Velcro’d, painted, drilled; he’s been there, done that. Many years of building, flying (and crashing) his own radio-controlled planes helped him develop his varied skill-sets.

So what does he like most about his job? “I get to work on something different every day”. If he has only $3 to spend inside a convenience store, what does he get? Ho Ho’s. Favorite TV show? ESPN SportsCenter. How would he spend his first $100 if he just won the lottery? “I’d buy a round of beers for my pals”. As Kelly himself would say, Nice!

He’s a simple man, when not building groovy stuff for our clients, Kelly can be found fishing, golfing, flying his RC planes, or just hanging out with his wife (Amy)—but not necessarily in that order!


Brenden Thomas


  • Random Facts
  • Stupid Pet Trick: Fitz. He’s our dog, not a very good one. His trick is to bark when the kids are trying to sleep.
  • Song that sums you up? Don Henley’s “In a New York Minute”. Life is full of drastic and sudden change. Roll with the punches and make the best out of the given circumstance.
  • You find a $100 bill on sidewalk; what do you do with it? Are you kidding? Socks!
  • Vanilla or Chocolate: Twist, dipped in Chocolate.
  • If you could bring back one historic figure, who and why? Mother Theresa; to see how someone can have such a large heart.

Position: Account Executive / Strategic Thinker / Sock Maven

Having forged a life-long career in Sales, Brenden brings to the table the ability to juggle the multitude of activities necessary to assist in our clients’ trade show and event activities. Having worked with clients from a variety of industries, including VLF Automotive, Skipstone, Humantech, Workforce Software and Autoblog, Brenden has developed an innate understanding of what makes for an effective trade show presence.

So what about the socks? Well; lets just say he will always make the Best-Dressed list, at least as long as socks are counted as part of the equation. His socks will always match the shirt. Polka-dots? Yes. Paisley prints? Yes. We’ve seen Tiger stripes, NFL logos, and a few cartoon characters. Don’t know that we’ve ever seen just straight solid color socks. Not sure where he finds them, but they look great.

What Brenden most enjoys about his job? “…it’s the people. I don’t know that I’ve been around a more selfless group of people who will do whatever it takes for the client.”

When he’s not working, Brenden can most often be found on or near the water, on a pontoon boat with his growing family; “I get a weekly weekend vacation by going to the boat; beyond that….Oscoda, Charlevoix, Grand Haven, South Haven, Saugatuck, Holland…”

Zach Hardin


  • Random Facts
  • Favorite musical artist: Led Zeppelin; they have such variety to their work
  • Can wiggle his ears and nose at same time
  • Last book Zach read: Darker Than Night (a true Michigan crime story)
  • Favorite Bad Movie: Dumb and Dumber

Position: Exhibit Service Technician / “I set them up, I take them down”

Another born-and-raised Michigan man, Zach is instrumental in assembling and dismantling exhibits, both here in our facility, or on the road at client events. Zach’s attention to detail and easy-going manner are perfectly suited to an environment that can seemingly be chaos. But its only chaos if you let it be, and Zach thrives on controlling the chaos for our clients.  

So what is it about Zach, besides his mad exhibit skills, that endears him to us? Well, for starters, his love of good music. Zach says if he could time travel, he would go “pretty much anywhere in the 60’s or 70’s; they had the best music”. If Zach had a super-human ability, you know what it would be? “Talking to animals so I could tell what my dog is thinking.” His favorite thing about trade shows? “Love the travel; seeing different places.” And as much as he likes working, his favorite time of the day is “Clocking Out. Hello!”. And as soon as he clocks out, he is likely headed to the nearest fishing hole, or softball game, or any other outdoor recreations that Michigan has to offer. 

Ismael Cerda


  • Random Facts
  • Which musical artist would play the soundtrack of your life:  Bob Marley; my mom got me that CD when I was 5, always makes me think of her
  • Chocolate or Vanilla:  Chocolate (hard stop) 
  • Favorite time of the workday:  Monday morning staff meeting; prepping for a week of activity ahead!
  • You find $100 bill on sidewalk; what would you do with it:  Honestly?  Save it.

Position: Exhibit Service Tech / Creates Magic with Exhibit Materials!

Our resident strongman, we often don’t need to use the forklift for moving crates; “Is” can often pick them up and move them the old-fashioned way!  As a vital cog in our service wheel, Is puts his skills to work assembling and dismantling exhibits, and prepping those same exhibits for use at trade shows nationwide. Always professional, always a smile, and always the determination to get the job done right; this is a guy you want on your team when the clock is ticking and the show must go on.  

But now for the fun stuff. Last book Ismael has read? Rich Dad Poor Dad.  His favorite bad movie that he will watch over and over? The Three Amigos.  His favorite celebrity? “Dwayne (The Rock) Johnson. That man has pulled himself up from humble roots, is very dedicated to family, and his intensity and focus to succeed are off the charts”. If he could time travel, what time period would he go to? The year 3000, “to see what the future holds!”. What he most likes about trade shows? “Getting to know the people, and I love the travel!”. Best thing about living in Michigan? “The seasons, and my family is here”. Where do we find Ismael when he’s not here at the office working hard? Likely at the gym working on those muscles for lifting our clients crates, or hanging out with his family.

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