Design Objective
Reinforce branding as the premiere supplier of auto finance products and services to auto dealers nationwide, and provide a conducive environment for relationship-building on the show floor.
Obstacles to overcome
Needed to provide mulitple meeting spaces within a 30’x40’ space at what is typically a very high-traffic show, without looking cluttered or uninviting.
Features of Exhibit
9 separate seating areas, 4 lightboxes with static branding messages, large perimeter walls for prominent visibility and framing of the entire space, full-service coffee bar with 4 LCD’s for digital messaging.