Reinforce the brand and rich history having been established in 1910, but also educate clients and prospects that they are much more than just an electrical distributor with a full offering of services
Obstacles to overcome
Create a space which allowed for multiple product solutions to be explored, while providing ample storage and a soft seating lounge. Automate is a large show, with big players in the marketplace, so the design needed to be different than just a standard backwall that lacked character.
Features of Exhibit
Interactive touch screen, 2 demo stations for education and product review, connected canopies with downlights to create a warm, comfortable environment and soft seating for casual meetings