Lindsay Exhibit Group


TATA Technologies

Show Name

TATA Technology Showcase / Invite-Only private event / July, 23

Exhibit Type


Design Objective

Hosting a 1-day private event in Detroit, TATA wanted to highlight 7 distinct business units. Each business unit had multiple technologies to present and demonstrate.

Obstacles to overcome

The event space was certainly going to be tight, given that TATA wanted to keep a steady flow of attendees moving through all of the 7 business unit areas, and still leave space for the ever-important human interactions that take place. Also challenging was to keep a consistent look for branding purposes, and avoid a cluttered look. Set-Up and Tear-Down windows were extremely tight due to restrictions of the event space.

Features of Exhibit

Each of the 7 business units displayed a back wall with integrated 65″ LCD monitors for presentation of products/services. Graphics were kept simple, crisp and clean with clear messaging. Each business unit also had a workstation cabinet that included internal storage, and provided desktop space for computers that drove the presentations on the back walls. All exhibit assets were Rental for maximum budget efficiency.

Call us to get your exhibit completed in time for your next big show.

Lindsay Exhibit Group is a builder and supplier of exhibits and booth display for trade shows and events. Since 2002, we have been providing our clients turnkey solutions including design and fabrication of exhibits and a full host of event services. We look forward to contributing to the success of your next event!